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11896223_868880583201284_6566946987098094247_nBack for more! The last two years was so much fun we are doing it again, hopefully without a lightening and or hail storm this time. 😉

The 3rd Annual Embrace The Heat ride to Payson is brought to you once again by Bike Accident Attorneys, Velocraft, and Arizona’s Family Chiropractic. With two 55 passenger charter buses we are sure to have a good time. As in times of past once the seats are sold out this ride will be closed. Last year they sold out in just a few days. We are hosting a group ride to Payson Arizona in connection with Velocraft and Arizona Family Chiropractic on Saturday August 19th, 2016. The ride will depart from Dr. Neff’s business parking lot on the North West corner of Pecos and Higley (3126 S Higley Rd #102, Gilbert, AZ 85297 – check below for parking instructions), and riding to The Mazatzal Casino Highway 87, Mile Marker 251 • Payson, AZ 85541. This is approximately 80 miles and 8,000′ of elevation gain. Wheels down at 3am sharp! Hydration only aid stations will be provided at least 2x along the way as well as SAG support for anyone who is faltering. Once we arrive in Payson we will head down the main drag to a location yet to be determined where we will have a huge biscuit and gravy breakfast breakfast generously provided by Arizona Family Chiropractic, Velocraft, and Bike Accident Attorneys!

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Charter buses

We have reserved 3 charter buses to bring us back down into town after the ride. We are all sharing the cost of the buses and your seat must be reserved in order to secure a spot. The logistics are tough and we want to ensure everyone’s safety, and the safe transport of everyone’s bike back to the valley. This group ride is capped at 168 cyclists. The 1st 168 cyclists who RSVP will get a spot on the charter bus. (RSVP NOW)

11885198_670136989753100_646809710291955165_nReserving your seat on the charter bus is mandatory for safety and logistical concerns, plus its the only way you get a ride back on one of the air conditioned Charter Buses! This is done by making a non-refundable $30 donation. Yes, this is non refundable. It is also a donation to help share the cost of the transportation and is NOT an event registration fee as this is not an event but just a group ride. **Ride at your own risk.** The charter bus is rented for you whether you bail on the ride or not. Oh yeah – it will be a sufferfest out there. The Donation price goes up June 1st, 2016: $45 per bus seat.

We are very excited to host this group ride and get to know so many “crazies” like ourselves. You can RSVP on, event name: Embrace the Heat, or click here, or visit our Facebook page to reserve your seat for this ride.

REMEMBER THIS RIDE IS CAPPED. Reserve your seat now.

RSVP Bus Seat(s)

Reserve your seat on the bus even if you don’t take the bus. Your $30 donation goes towards gas for sag crews, bike transportation back to the valley, t-shirts, water, etc. for aid stations. Please remember that to participate in the group ride to Payson AZ on August 19th we are kindly asking that you contribute via donation regardless of whether you ride the bus. This donation simply breaks even for the cost of hosting such a large group ride.

See you soon! Click here to RSVP your bus seat through Registration closes at 168 cyclists.

Route Map Based on this link there will be approximately 7,800 feet of climbing over about 82 miles! (ps this link shows the route as there and back – you can ignore that).


IMG_2176Support for the ride will be limited to hydration and SAG. You must bring your own nutrition (food, gels, etc.)! Bike Accident Attorneys, Velocraft, and Arizona Family Chiropractic will provide water at 2-3 locations along the route as well as SAG. You should bring a minimum of 3 water bottles with you on this ride (use your jersey pocket to hold a 3rd water bottle if necessary).

Cut Off Times

Every cyclist must be able to make it to Rye AZ by 8:30am in order to finish the ride before the buses leave. Sag vehicles will pick you up if you do not make it to Rye by 8:30am and shuttle you to the pancake breakfast.

Thank You 2017 SPONSORS!

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Additional Important & Updated Info


11900073_868628619893147_276406100218605969_nDEPARTURE: The ride departs promptly at 3:00am whether you are there or not. The ride will depart from Dr. Neff’s business parking lot on the North West corner of Pecos and Higley (3126 S Higley Rd #102, Gilbert, AZ 85297 – check below for parking instructions). Please be on time or you may end up seeing a bunch of taillights pulling away…

CHECK IN / PARKING / BAG DROP: You must complete check in by 2:40am to check in for this ride. We check in and leave from Dr. Neff’s business parking lot on the North West corner of Pecos and Higley (3126 S Higley Rd #102, Gilbert, AZ 85297) – but you can’t park there. You must park on the opposite SE corner. PARKING: PLEASE PARK in the large grocery store parking lot on the South East corner of Pecos and Higley). There will be waivers, registration confirmation, bike check in & tagging, and a bag drop. If you show up at 2:55am you will NOT have enough time to complete this process. Be early, but arrive no later than 2:30am. Every cyclist will have the opportunity to drop a bag off on the one of the buses for the ride home. This can be a fresh change of clothes, a recovery drink, etc., what ever you like. Each bag must be clearly marked with your name on it. You are providing our own bag – a grocery sack will work fine. Just write your name on it, and put in your seat on the bus. Each cyclist will need to tag their bike as well for this group ride and bike transport back. Bike tags will be provided.

11898543_868628729893136_505900129710405022_nMANDATORY SAFETY BRIEFING: Every cyclist will gather at 2:50am for a mandatory safety briefing. This ride is epic for sure, and we must take every precaution to be safe out there. The first part of the ride is paced, and no passing will be allowed until we get through town. Respect the double yellow line – NEVER cross it. The descents will provide ample opportunity for serious speed, but with speed comes responsibility – be safe and allow for plenty of space between you and the cyclists in front of and around you. The shoulders of this highway are literally littered the entire way with debris and potential safety hazards. You will be expected to allow a safe distance between you and every other cyclist around you during this entire ride, but especially on the descents. NO OVERLAPPING WHEELS – ever. Too many of us and too many road hazards – allow plenty of safe distance. Headlights and taillights are absolutely REQUIRED. It’s the law, and it’s a safety must for this ride. Remember that this is not a race, it’s a group ride. If the shoulder ever looks like too much debris to proceed safely then check to see if the lane is open and free from traffic, and then if safe you can proceed to take the lane. This is not encourage however, because the traffic in on this highway will not be used to cyclists and you should make every effort to stay safely in the shoulder area of the highway. For more rules of group riding that you are expected to follow check out an article titled “The Unwritten Rules of Cycling Etiquette on the Group Ride”:

11888095_669756309791168_8225481223474218952_nHYDRATION/NUTRITION: We will be providing hydration only. You must pack enough nutrition to self support. There will be 2 water stops along the way. We recommend bringing a minimum of 2-3 water bottles. It will be hot and you will sweat out a lot of fluid. Make sure you stay well hydrated. We recommend you also consume enough salt pills as well to avoid cramping and bonking.

SAG SUPPORT: We have a few kind souls willing to provide some sag assistance on this ride. HOWEVER – do not rely on the fact that you can just quit half way and get a ride to breakfast as there may not be any room in the sag vehicles for you… Ride within your self and at a pace that you are comfortable with to make the cut off times in time. Stay hydrated and eat well so you can make it to the finish. Otherwise you may be waiting on the side of the road in the heat for a long time. SAG is very helpful but offered here in a limited capacity only as a last resort for those in real desperate and/or medical need; and only until the SAG seats are full.

Biscuits & Gravy Breakfast!

BREAKFAST & BIKE LOADING: This year breakfast will be at our end destination at the Mazatzal Casino in Payson. The address is: HIGHWAY 87, MILE MARKER 251 • PAYSON, AZ 85541. This breakfast is being generously provided by Bike Accident Attorneys, Velocraft, and Arizona Family Chiropractic. The breakfast will be hot and ready for us when we arrive and hosted in a reserved air conditioned room at the casino. It will be a great welcome party. Make sure to get your bike promptly loaded as you arrive.

The trusted Larry DeMik of Velocraft will have a crew handling the bike transport back to the valley. Please be sure to get your bike over to the loading are prior to eating breakfast. The bikes will be well cared for and transported much like Tri Bike Transport does for cross country travel to triathlons. Get there, get your bike loaded and then grab your breakfast.

Payson road panoTHE ROUTE: The route has been carefully selected to minimize traffic concerns and can be found here: Based on this link there will be approximately 7,800 feet of climbing over about 82 miles! (ps this link shows the route as there and back – you can ignore that). We will end the ride at the Mazatzal casino. This is the very first light and very first right turn you can make when arriving into Payson. The address is here: he address is: HIGHWAY 87, MILE MARKER 251 • PAYSON, AZ 85541. We leave from Dr. Neff’s business parking lot on the North West corner of Pecos and Higley at 3am (BUT PLEASE PARK in the large grocery store parking lot on the South East corner of Pecos and Higley). Check in must be completed by 2:40am. We will not be leaving late nor will we wait for you, get there early.

BUS HOME: The buses are scheduled to leave with our without you at 10:00am. So get there, and eat breakfast and get on your bus. Note that breakfast is a privilege and not a right. If you are slow enough that you barely get back before the buses leave then you will likely not be able to take advantage of the breakfast. The buses must go with or without you.

DROP OUTS: There is a registration transfer process through if you can’t make it and want to give your seat to a friend. Only transfers through the registration portal on will be permitted. You may also edit your registration here:


By editing your registration, you can edit your personal information, transfer the event category, transfer registration to another participant and start fundraising.

Thanks for all of your excitement and energy! We are also very pumped for this ride. We have a few needs that you may be able to help out with to ensure this large group ride is a good experience. We have need of some volunteers and some ice chests (see below) – if you can help out with any of these needs please contact us immediately. Thank you for your help.

  • Volunteers to help out at check in, aid/hydration stations and to drive SAG vehicles. Must be 18 to drive SAG and have reliable transportation with a bike rack, etc. We can use all of the SAG support you can offer. Perhaps you have a friend or family member wiling to help out? If so please contact please click on the link below and provide your contact info. Contact Erica DeMik for any questions here re volunteering: Volunteers will not be able to ride on the bus home as the seats are completely full. However, we will hook them up with some gas money! 😉 Seriously, any volunteer help is appreciated.


  • Ice Chests: If you live anywhere near the east valley we could really use your ice chest for this ride. We need to keep lots of ice as cold as possible for the water stations. If you would be willing to drop off your ice chest at least 2-3 days prior to this group ride we would be most grateful. Please mark your ice chest with your name and phone number on it via some duck tape, etc. Also please contact Erica DeMik for any questions here:

See you soon!

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2017 Sponsors

Arizona’s Family Chiropractic:

Dr. Brice Neff - Cyclist

Dr. Brice Neff – Cyclist

Fellow cyclist Dr. Brice Neff owns and operates this excellent Chiropractic Clinic. Conveniently located in the heart of Gilbert, AZ! At Arizona’s Family Chiropractic we are dedicated to helping you achieve your health goals to improve your quality and quantity of life!

Combining the skills and expertise of Chiropractic and wellness care, Dr. Brice Neff and the Arizona’s Family Chiropractic team are committed to bringing Gilbert, AZ better health naturally by teaching and practicing the true principles of Chiropractic and the wellness lifestyle.

When you choose Arizona’s Family Chiropractic you are assured of receiving only the finest quality care through the use of modern Chiropractic equipment and technology. Dr. Brice Neff and the Arizona’s Family Chiropractic team have a genuine concern for your well-being!

Call them today on (480) 988-2974 or click here to complete our Contact Us form and one of their friendly team members will contact you to schedule a Chiropractic check up. They put their patients first, we listen, and we can help you heal. Their unique approach is more proactive and more effective than traditional care. Come visit them and see what they are all about. Especially make an appointment before the Payson ride and get all squared away and ready to roll. See them afterwards as well and get that neck and shoulder or lower back area fixed up after the ride.

Additionally they specialize in methods, which can boost your natural recovery including:

  • Specific Chiropractic Care
  • Wellness and Lifestyle Education

They look forward to serving you.


Larry DeMik Tandem Fit - Velocraft Fit Studio

Larry DeMik Tandem Fit – Velocraft Fit Studio

Fellow cyclist Larry DeMik and Retul fit specialist, is owner of Velocraft. Great fits offered by Larry DeMik through the Retul process. Every rider is unique with respect to biomechanics, riding style and goals. Velocraft’s bike fit studio uses Retul 3D motion-capture technology to dynamically assess a rider’s position, within 1mm of accuracy, and then deliver a bike fit that most comfortably and efficiently maximizes performance.

Retul has helped riders on professional cycling teams like Radio Shack, Sky and Garmin and professional triathletes like Chris Lieto and Craig Alexander improve their performance and can help you too. Through improved fit on your bike, Velocraft will help you get the most out of your cycling experience.

Are you are serious enough to clip into a bike? If so, then you will benefit from Velocraft’s bike fitting service. Whether you are a professional or recreational rider, getting the proper bike fit is an effective yet economical way to improve performance. Velocraft’s bike fitting service lasts, on average, two hours and includes a physical evaluation, an initial dynamic recording of your position, a post-adjustment dynamic recording of your position and a digital recording of your new bike setup.

Call and schedule your fit prior to the Embrace the Heat Ride to Payson: 480-507-0629. Or click here and schedule your fit.

Bike Accident Attorneys PLC:

Ben Dodge, LOTOJA 2015

Ben Dodge, LOTOJA 2015

Fellow Cyclist Ben Dodge founded Bike Accident Attorneys, PLC, a bicycle crash law firm in January of 2013 by. Ben focuses his practice solely on representing cyclists. There are very few attorneys who only practice bicycle law. In 2015, Ben saw the need for more professional representation of cyclists throughout the country. His resolution resulted in founding and organizing a national network of independent lawyers focused on representing cyclists: the Bike Accident Attorneys Network, LLC.

Ben Dodge An 8 time Ironman competitor and endurance cyclist. Racing locally and nationally, Ben has seen much of America’s highways and roadways via his bicycle. In June of 2016 Ben was one of 9 finishers in the awesome 930.4 non stop bicycle race across the west (the Race Across the West). Finishing in approximately 86 hours he rode his bicycle non stop from Oceanside CA, to Durango, Co. This incredible experience has qualified him for the full 3,034 mile non stop race across America (the Race Across America). He is eligible to race 2017 or 2018. Still recovering medically from the race across the west, Ben has committed to enter the Race Across America for the 2018 race held in June! He literally knows what it is like to ride a bicycle. Ben also founded a national racing team to bring more cycling awareness to the streets. Competitive cyclists from across the country all license up and race under the Bike Accident Attorneys team in bright neon gear. It is hard to miss them! Every time a teammate rides in the team kits they bring more awareness to motorists about the presence of cyclists.

Ben made the decision in January of 2013 to take his personal injury experience and dedicate it solely to bicycle accident victims. He founded an entire law firm with one purpose: Representing Cyclists. His firm and this national network exists to aggressively and effectively represent injured cyclists in and throughout the United States. Headquartered in Arizona (great cycling weather all year long!), Ben affiliates with attorneys nationally to insure that cyclists across the U.S. have access to his knowledge and experience.  With a firm entirely dedicated and focused on protecting the rights of cyclists and bicycle accident victims, Ben has turned his job into his passion.

Ben represents cyclists injured in bicycle accidents, at the police station, with insurance companies, and in the courts. He advocates for the rights of all cyclists, not just his clients. He teaches the police about bike laws and bike safety, he educates drivers about the rules of the road, and he trains cyclists and clubs to ride more safely.

2017 FINAL Rider Roster

FINAL CAPPED RIDER LIST: I.e. crazy nut jobs who signed up to do this ride before it capped/sold out as of 8:26am 7/14/2017

Aldrich Don
Allen Shane
Allen Jason
Allred Steve
Barnhouse Jennifer
baugh adam
Baugh Gavin
Berdine Brad
Boisen Christine
Bouknight Ashley
Bradley Keith
Bragg Mark
Brard Aluesha
Brard Gyan
Brokaw Robert
Brown Jessica
Comerford Cameron
Conway Brian
Cota Roberto
Cruz D. Michael
Darren-Simmons Laurel
De Mik Larry
Delaney Brian
Demik Erica
Dodge David
Dregely Zoli
DuPont Cecily
duPont Jason
Edwards Darin
Edwards Darin
Egan Bill
Egosque Joe
Ehlke Pete
Eisenberg Chad
Farabee Richard
Flesch Jim
Fowler David
Fron Danelle
Galaz Daniel
Galaz Daniel
Garcia Patch Rosario
Grohar Brian
Guelian Colby
Hernandez Saul
Hoppes Dean
Huse Nathan
Huso Erik
LaCombe Bud
LaPrade Larry
LaRochelle Kevin
Liddell Tom
Lindsey Brian
Lindsey Brian
Longmire Bob
Lund Kelly
Lund Kim
Massey Merriam
McGrath John
Meeks Barry
Mendez Juan
Miller Jared
Moore Andrew
Morley Erin
Mounts Randy
Muhlestein Marc
Munoz Thomas
Neumann Valerie
Noga Gregory
Norvelle Bob
Norvelle Del Ann
O’Connor Bill
Off Lynn
Off Jesse
Patch David
Payan Megan
Petrine Marc
Pettit David
Pilon Steve
Porter candice
Pugliese Maria
Raymond Kristi
Raymond Gary
Rivera Carlos
Rodriguez Nardo
Schumacher Jurgen
Shepard Paul
Shilliday Don
Smith Bret
Sorenson Kyndal
Stanton Jeff
Stanton Elaine
Steck Brian
Stokes William
Testa David
Theisen Eric
Turnbow Jessica
Weigel Paul
Weissman Barry
White Katie
Wimer III Albert
Woolsey Norman
Woolsey Lauri
Yamaji Brenda